It’ll provide you with an overview of your top pages to optimize. And give you insights into your potential traffic gains if you make the right changes. It’s not always possible (or logical) to have the target keyword immediately at the start.
Organic search results vs paid search results
By conducting a thorough SERP analysis, you can gain valuable insights into ranking high on Google. Few SEO Anomaly free SEO tools are as powerful and insightful as Google Search Console and Google Analytics for SEO. You can use them to track these metrics and gain valuable insights about your website’s performance. The “Rankings Distribution” report shows your site’s keyword distribution by SERP positions. You can also see how your competitors are ranking for the same keywords. For example, whenever we publish fresh blog posts, we add them to our blog archive page.
When you change your URL, all existing links to your site may be broken, unless you create proper redirects. The links that go to your site (your backlinks) indicate to Google that other websites find your site reputable. More backlinks from other reputable sites (not spam links, or “toxic” links, which we’ll discuss later) generally correlate with higher Google ranks. This means, if you want to improve your Google rank in 2022, keep your URL structure the same. If you do have to reconfigure some of your URLs—perhaps you’re adding a blog area and you want to move some of your site content—make sure you add redirects.
Elevate Your Brand with Effective Local Marketing Strategies
So after some time, I decided to figure out what the search intent for “Conversion Rate Optimization” actually was. So go ahead and run your site through site speed tools like PageSpeed Insights (above) and WebPageTest.org. They are free and give you a detailed outlook to help clean up any technical issues on your domain. It’s no secret that how fast your site loads (page speed) has long been a Google ranking factor.
- And the pages ranking in the top 5 positions can give you a very good idea.
- Focus on high-performing referrers to strengthen relationships and explore opportunities for more backlinks from similar sources.
- To ensure that your site continues to rank well, check if your old content is decaying — especially blog posts with dates on them.
- All this helps Google understand our expertise, which builds trust and increases our chances of being referenced in AI Overviews.
- This will reduce your bounce rate which is just one of the user experience signals Google uses to evaluate the quality of web pages.
Don’t want a page in Google’s search results?
However, one of the most valuable features is the “Queries” option. For example, if your main keyword is “kettlebell workout”, use variations like “kettlebell exercises” and “easy kettlebell movements”. This will help you to make sure that you are giving your viewers something to look at and engage with once they get to your page. Google’s crawlers know how to determine quality from non-quality content, so you’ll want to make it a priority.
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